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Research papers

Innovation in estimation

Until 2005, the precision of radio audience indicators was estimated by formulae based on normality assumptions, which are not strictly verified in the case of empirical surveys with complex plans.In this context, a research programme was launched in...

Catalogue: WM3 2007
Authors: Joël Chaskalovic, Aurélie Vanheuverzwyn
Company: Mediametrie
June 3, 2007
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Citation

Chaskalovic and Vanheuverzwyn (2007a, June 03). Innovation in estimation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-in-estimation